by Ray Waters | Aug 12, 2016 | Blog Post, Leadership
Knowing your target audience is one of the most important steps in growing a business. This matters as it relates to your product and how you will market it. In the 1980’s the A&W restaurant chain decided to introduce a hamburger to compete with McDonalds iconic...
by Ray Waters | Aug 3, 2016 | Blog Post, Leadership
I have led many groups of people for over 30 years. During that time, the teams I led experienced some great victories and some pretty ugly defeats. When reflecting on those wins and loses today, I thought about things I did that hurt our chances to succeed. There...
by Ray Waters | Jul 22, 2016 | Blog Post, Leadership
Sometimes I have to hire laborers to do hard, physical work that I am not willing to do. The going rate is around $100 a day. Today, I felt unbelievably fortunate to hire a guy named Elbert Williams to cut down some huge, overgrown bushes, pull them up by the roots...
by Ray Waters | Jul 7, 2016 | Blog Post, Leadership
When Pulse, the gay nightclub in Orlando was the target for the most recent mass shooting, my heart broke for the precious young people who died that night. But also, my heart hurt for my LGBTQ friends who were grieving the fact that their group, family, tribe had...
by Ray Waters | May 31, 2016 | Blog Post, Leadership
Last week at the Deupree House senior living facility where he lives, Dr. Henry Heimlich performed his namesake medical procedure on a choking victim. The person was 87 year old Patty Ris, also a resident at the Deupree House. A bite of hamburger had gone down her...
by Ray Waters | May 20, 2016 | Blog Post, Leadership
In life you will constantly be looking for people to be in your inner circle. These individuals will help move you to the next level in your life. Your inner circle will include your spouse, your closest business associates and partners. Over the last 30 years I have...