Hitting the Target
Knowing your target audience is one of the most important steps in growing a business. This matters as it relates to your product and how you will market it. In the 1980’s the A&W restaurant chain decided to introduce a hamburger to compete with McDonalds iconic...
If I Could Do It All Over Again
What advice would you give to your 20 year old self? Have you ever thought about that one? It really is a great question. If you are 23 years old reading this you probably don’t see it as very special. But, if you are 50 years old, it becomes quite significant. What...
Back To School
Today many of the students in Atlanta start back to school after their summer break. I remember as a kid how excited I was about getting back to school. The night before each year’s first day I would be so excited I could barely sleep. Then, I would get a little touch...
Lessons From Fat Matt’s
Fat Matt’s Rib Shack is one of my favorite places to eat in Atlanta. Fat Matt’s has been open for business since 1990. It is in a small space. The building previously had been a Chinese Restaurant and before that, a Dunkin Donuts. You have to stand in a pretty long...Subscribe to the Podcast!
Ray Waters’ Speaker One-Sheet
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